Studebaker, one of the most storied automotive brands in American history, has seen both triumph and downfall. The company started with humble beginnings, later becoming known for its innovative design, engineering, and luxury features. Models such as the 1928 President and 1947 Studebaker were celebrated for their cutting-edge aesthetics.
Studebaker’s Revival Efforts
After World War II, Studebaker faced increasing competition. Although the 1953 redesign was a step forward, financial struggles remained. The introduction of the Lark IV in 1959 briefly revived sales, but the arrival of compact cars from Ford and Chevrolet quickly overshadowed its success. To stay relevant, Studebaker introduced the Gran Turismo Hawk in 1962.
The Birth of the Studebaker Avanti
In a bid to make a bold statement, Studebaker President Sherwood Egbert commissioned Raymond Loewy to design a luxurious sports coupe. Loewy and his team managed to create a prototype within just 40 days. The Avanti used a modified Lark convertible frame and shared suspension components with existing Studebaker models.
Innovative Design and Technology
The Avanti was the first American production car to feature front disc brakes as standard. It came with the 289-cu.in. V8 “Jet-Thrust” engine, available in three configurations:
- R-1: 240 horsepower, torque ranging from 280 to 305 lb-ft.
- R-2: Supercharged version with 289 horsepower and 303 lb-ft of torque.
- R-3 (1964): 335 horsepower with enhanced supercharger performance.
Transmission options included a three-speed manual, a four-speed manual, or a three-speed automatic.
Unique Styling and Interior
The Avanti featured a fiberglass body, a cost-effective alternative to steel. Its sleek aerodynamics included a distinctive grille-less front end. The aircraft-inspired interior boasted four bucket seats, a center console, overhead rocker switches, and a padded structural roll bar.
Market Reception and Challenges
Though the Avanti was initially well-received, production delays hampered its success. Despite setting speed records at Bonneville Salt Flats, Studebaker struggled with deliveries. Only 3,834 units were produced in 1963, followed by 809 in 1964 before the company ceased production.
Preservation of a Classic Avanti
The featured 1963 Avanti, owned by Paul and Ann Rose, remains in its original condition with just 12,000 miles on the odometer. Originally purchased in Pennsylvania, the car changed hands multiple times but remained well-preserved. It has won numerous awards, including first place at the AACA and prestigious concours events.
Conclusion
The Studebaker Avanti remains a remarkable example of American automotive ingenuity. Though it was not a commercial success, its design, engineering, and historical significance ensure its place among the most revered classic cars in history.
